The
Catherine Moore brand vision aspires to be synonymous
with contemporary classical clothing that is pure
in design, current in trend, exclusive in choice of
fabric and understated yet elegant in appearance.
It
must be a label that discerning women with complex
lifestyles aspire to.
It
must reach a standard of quality that will make all
South Africans proud of the words “Made in South Africa”.
Hailed
for her understated and elegant designs, award-winning
designer, Catherine Moore, is now regarded as one
of South Africa’s leading designers.
A
magazine article featuring the Catherine Moore brand
and captioned “Less is Moore” aptly describes this
designers philosophy toward fashion.
Since
launching her own label from her Cape Town studio
in the Winter of ’93, her minimalist approach toward
design has firmly established her as a leading designer
in this genre of clothing.
Her
classic, contemporary clothing appears regularly in
the country’s premier fashion events and mainstream
magazines.
A
winner of the coveted South African Fashion Award
in 1994, Catherine’s designs, while in keeping with
current trends, remain true to her roots with the
emphasis firmly placed on beautiful fabric, excellent
cut and quality workmanship.
The
Catherine Moore ladieswear label is available from
the ‘Catherine Moore’ store in Brooklyn, Pretoria
as well as exclusive independent boutiques countrywide
(see under stockists).
A
recent addition to the Catherine Moore brand is the
kiddies wear collection known as CMkids.
Since
the birth of her daughter in June 2002 Catherine has
found new creative inspiration and has expanded her
product range from designing for fashion-conscious
woman to designing for innocent toddlers (with fashion-conscious
mothers !) The label has been nominated for this year’s
Fair Lady South African Fashion awards – an award
which recognises the contribution of designers to
the local fashion industry.
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